Public relations (PR) is the practice of managing the flow of information between an organization and its publics.[1] Public relations provides an organization or individual exposure to their audiences using topics of public interest and news items that do not require direct payment.[2] Their aim is often to persuade the public, investors, partners, employees and other stakeholders to maintain a certain point of view about the company, its leadership, products or of political decisions. Common activities include speaking at conferences, winning industry awards, working with the press, and employee communication.[3]
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